Google: Don’t Put AdSense on Sites with Unoriginal Content

AdSense can’t be placed on auto-generated sites with copied content.

The latest “AdSense Facts & Fiction” from the Google AdSense Blog addresses an issue that may affect domainers-turned-mass web site developers:

Fiction: Publishers can put ads on auto-generated pages or other copied content that was not created by them.

Fact: We don’t allow sites with auto-generated or otherwise unoriginal content to participate in the AdSense program. This is to ensure that our users are benefiting from a unique online experience and that our advertisers are partnering with useful and relevant sites.

As you read the rest of the post it’s not clear if this applies to sites that republish syndicated content. The post continues:

Sometimes we come across sites that are using software to generate automated content. These sites might look like normal news sites, but the information is completely plagiarized. Scraping content and passing it off as one’s own is not only wrong, but it also happens to be a serious violation of our policies

There’s a good amount of content that can be copied and republished per the author’s guidelines. So it seems that this directive if mostly pointed to splogs, such as the many “blogs” that copy content from Domain Name Wire and republish it in its entirety.

Grow Your Local Business with Google Boost

When it comes to advertising on the web, you'll be hard pressed to find a service better for the average web business than Google's PayPerClick AdWords. Google has revolutionized the way web users and web sites connect - making it not only relatively affordable for just about any business on the web to attract views (impressions), but also level the playing field against huge corporations in many ways. Besides Google AdWords, Google also has been innovating itself in many ways throughout the years - forging ahead with tools that further how people use technology – specifically smartphones.

Mobile search is growing in leaps and bounds and we are no longer talking about old style WAP internet style technology. Today's smartphones deliver the real live web right in the palm of your hands. To capitalize off this usage, Google has been offering great tools such as Google Maps for its users and Google Places for websites. Now Google will offer another new advertising product called Google Boost.

What is Google Boost & How Does it Work?
Google Boost is a new ad product that is based on location. With Google Boost, you can now target a specific audience for your website. Similar t

o AdWords, you can easily target the audience you are trying to attract with two types of keywords: The first type of keywords is verticals (ie: tire repair, tire service, fix a flat tire, etc). The second type of keyword you can target is a location based keyword such as: Friendswood, Pearland, Houston, San Francisco, Chicago, etc.

Signing Up for Google Boost
It should be noted that Google Boost is currently not available everywhere. Actually it is only available in three test markets: San Francisco, Houston and Chicago (with more cities likely rolling out in the near future). Creating Boost ads is quite simple. If you already have a Google Places account, you can visit your account and sign up for a campaign - or to learn more visit this link:

http://www.google.com/support/places/bin/answer.py?hl=en&answer=1040967

Management of Google Boost is like AdWords; it’s basically automatic. Simply set a budget and Google pretty much takes care of the placement of your ads and the frequency that they are seen by users. As far as your ad being viewed, when a user does a search for a local business that includes a location such as "tire repair Houston", the Boost ad appears in the sponsored links section usually above the map and above normal Google Map listings.

Google Vs. Facebook
Over the last year, Google Maps (and Google Places) have been growing in leaps and bounds. Google has shown its dedication to offering users high quality geo-location data pretty much no matter where they are in the US and the world. A lot of this innovation is actually due to the fact that Facebook is seen as a huge competitor and creating its own ad based geo location product called Facebook Places. Facebook Places is not live yet and the full details are not yet available, but it is safe to say that Google does not want to miss the boat on this geo location opportunity.

A Great Resource for SEM & SEO Professionals
Obviously, many SEO/SEM campaigns integrate organic search and PPC advertising. For those websites that are location based businesses- a business that primarily caters to a physical community, Google Boost is well worth checking out. Although not in all areas yet, it is still a great time to get ahead of the curve and analyze how this tool is helping clients that are currently or will be using it in the near future. As always, we'll keep you updated on any new announcements dealing with Google Boost as well as how this tool actually works in the wild.

Google Moving Against Content Farms. What Does This Mean for SEO?

There's been quite some news recently regarding Google. First off, you've probably heard that CEO Eric Schmidt will be moving into the role of Executive Chairman while, co-founder Larry Paige will be CEO. But besides big news such as this, another news "shoe" dropped as well last week with Matt Cutts who is Google's Principle Engineer stating that Google will be actively making an effort to reduce spam from its rankings - specifically spam created by content farms. So what is spam created by content farms and how does this affect SEO and SEM professionals?

What is Content Spam?

From reading several articles regarding this issue, Google seems to define content spam in two ways. The first is content that is found on scraper sites. Scraper sites have been around for a while now. However, Google is very effective at minimizing their rankings. These sites are usually hundreds of pages and employ a tool to go around the internet and scrape content from other sites with the same or similar keywords - usually a paragraph or a few sentences here and there. Before Google was sophisticated, these sites seemed fine for the robots looking for specific keywords. However, human eyeballs saw it as plain junk.

The second kind of content spam that Google seems to be going after is content created by the very large and mid-sized content farms. One company that is known in the industry for sometimes creating thousands of pages of content each day (hoping for traffic and advertising monetization) is the company Demand Media (which coincidentally is in the process of seeking an IPO in the neighborhood of 1.3 billion). You probably visited many sites by demand media- some are tutorial sites, some are recipe sites, some are sites that focus on specific keywords - all in the hopes of attracting traffic and monetizing this traffic using advertising.

I should also state that Google should shoulder some of the blame for content farms and spam due to its AdSense product - paying web developers money for each click of an Adwords advertisement. In fact, Google spawned an entire industry of web developers creating content in the hopes of monetizing it with Google AdSense.


How Does this Move Against Content Farms Affect SEO & SEM Professionals?

For SEO and SEM professionals that focus on clients that have established businesses - there should not be an effect on your rankings. You might even see an improvement of your rankings as other spammy sites drop in the rankings. Sites, however, that this campaign will affect are:

-Web developers that create sites solely to monetize with Google AdSense or other advertising products. We all know what these sites look like; You land on them and immediately see dozens of ads blaring.
-Sites that utilize duplicate content or spin their content.
-Sites that scrape content
-Larger sites that add numerous pages of content per week for the sole purpose to monetize them with ads.

How Will Google Combat Content Spam?
Matt Cutts has stated that Google will employ crowd-sourced feedback and a variety of metrics available to penalize these types of sites including the possibility of modifying the Google algorithm.

What Google Wants?

Google has always wanted the highest quality content for its users. Not only should the content be high quality, the fresher and more relevant it is, usually the higher your site will rank, if it's optimized correctly.

For the vast majority of SEO & SEM professionals, we deal with real businesses, not generic sites that have broad categories. Our sites usually have no or very limited advertising and the content used by our sites is usually unique.

While most web developers will not be targeted by Google, keep some tips in mind.
* Refrain from using duplicate content and don't spin articles
* While it's fine to sell advertising on your site, don't make it look like the only reason for your site to be in existence.
* Whenever you create content, make sure it is of high quality and relevant to your site.

For more information regarding Google's content and web development guidelines, please visit Google's Webmaster Central: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769

Important Terms used in Affiliate Marketing

You can make money online by different ways; out of that Affiliate Marketing is old and widely used method. Affiliate Marketing is nothing but to promote the other people’s products through our own website or blog. When our promoted visitor purchase product or take action as per requirement of merchant, we received some commission for that action. You must have some basic knowledge of primary words which are used in affiliate program. Here I am going share some which are widely used. If you know more, please put by commenting.

1) What is Publisher?

Publisher is an independent party that promotes product and services of an Advertiser on his/her own website or blog for commission on sales or leads.

2) What is an Advertiser?

Advertiser is a company that sells a product or services online, accepts payments and fulfills orders.

3) What is Text Ad Link?

This is the HTML code supplied by the Advertiser to promote the product. This link describes the product information by TEXT.

4) What is Banner AD Link?

This is the HTML code supplied by the Advertiser to promote the product. This link describes the product information by picture.

5) What is ASP (Application Service Provider)?

APP is an online network which is accessible through the Internet. It is quickly integrated with other Website and services. It doesn’t require installing any software.

6) What is Commission Pay Out?

Is an amount received by Publisher for some quantifiable action, taken by your redirected visitor.

7) What is CPA?

CPA is the metric for online advertising where a rate is set for every action that is taken by user.

8) What is CPM?

CPM is the metric for online advertising where a rate is set for every thousand impressions.

9) What is EPC?

EPC is the exclusive metric of the CJ Marketplace that illustrates the ability to convert clicks into commission.EPC is published in two forms, 7-days and 3-months.

10) What is conversion rate?

This is the percentage of visitors who takes a desired action. The action may be inform of sale or subscribe for newsletter etc.

11) What is performance-based marketing?

This is another type of marketing where Advertiser pay for action taken by consumer as they occur on the Internet, rather than paying upfront for advertising space. Any type of revenue sharing program where Publisher receives a commission for generating a lead or sales for an advertiser known as PERFORMANCE-BASED MARKETING.

12) What is Impression?

An impression is nothing but the viewing of an advertising banner, link, or product on Internet.

13) What is Click-through?

It is also called as CLICK. It refers to the action a consumer takes when they are referred from one website through link or banner and is taken to another website.

14) What is Click-Through ratio?

Click-Through ratio is the percentage of clicks for the number of advertising impression displayed.

15) What is Long Form of CPA, CPM, and EPC?

(a) CPA= Click Per Action.

(b) CPM= Cost Per Thousand Impressions.

(c) EPC= Average Earnings per 100 Clicks.

Google Position Preferance

I will show you in a very easy way how to earn maximum money through Google Adsense programme. It is assumed that you have read google adsense programme terms and conditions. You have already visted the google adsense tips .In adsense programme advertisers pay when users click on ads and google will give you a portion of amount paid for clicks on google ads on your site. Google is as interested as you to perform better. I think you have already visited some sites about adsense tips but you are puzzled what to do exactly. Here you will get the summary of Adsense tips. I will mention here what is to be done point wise in a very few words. OK. Let us start earning through adsense quick tour.

a. Try to increase targeted traffic to your site by following the search engine optimization tips. More traffic means more income. Promote your blog in right way.
b. Write unique and relevant articles. Content should not be too small or too large.
c. Don’t modify google HTML code or don’t ask any body to click on it. Google may disable your adsense account.
d. First few lines are important to determine what type of ads will be advertised in your site. So concentrate on the first few lines very carefully.
e. Add google search box in the right hand upper corner. Generally people prefer to have the search box in their right hand side.
f. Use 336X280 large rectangle and 160X600 wide skyscraper ads(in the sidebar). Large rectangle is the best paying ad.
g. Prefer text ads. Text ads do better than image ads.
h. Use relevant color palettes. Colors which tend to blend into your content do better.
i. Place the ads just above the content or middle of the content. Because these are the prominent place and viewers use to navigate.
j. Always make sure that first ad unit is displayed in the best location.
k. In general older websites do better in search engine. Continue your site for long time.
l. Use channels to know what advertisements are making money and what ad position is the most profitable. Analyse it and do accordingly.
m. Block low paying advertisements with filter. If you see that an ad is not performing better for a week, replace it by other well paying ads.
n. Don’t reload your pages frequently.
o. Don’t place more than three ad units and one link unit.
p. Don’t place ads on an empty page.
q. Last but not the least test, test always, keep on testing, you yourself can find the best way how to optimize google adsense.
r. Join adsense discussion group for more help.

You have taken much pain to make your blog. You may want earn money through your blog. For this you have to participate in Google Adsense programme. Google Adsense is the best way for your website to display relevant Google Ads and earn money. Adsense delivers relevant Ads that are targeted to your site and your site content. For participating in Google Adsense programme open an account for adsense. The programme is free and google will pay you for valid clicks on the ads. After opening adsense account you will get a message from google. Read carefully the google programme policies. You have to do a simple work. Just open your account copy a block of HTML and targeted ads and paste it in the right place in your website template. You may interested in how much will you earn through the programme.

In fact advertisers pay only when users click on ads. You will receive a portion of the amount paid for clicks on google ads on your website. Learn adsense support. You will be able to see the total number of impressions, ad clicks, click through rate, effecteive CPM and your total earning through your report tab

How Google Detects AdSense Invalid Clicks

Still thinking to cheat AdSense? Stop that. It will never bring you anywhere. You might pull it off with smaller ads network, but definitely not with Google. Here are some detection methods they might use. At the very least, they have the resources to do so.

IP Address
If the AdSense click is originated from the same IP Address as the one used for accessing your AdSense account, your account is flagged.

Cookies
Most home users do not use static IP Address for Internet connection. In most cases just disconnect and reconnect will give you a new IP Address. But don’t forget, Google has set cookies on your computer.

Other Google Services
Thinking that you are safe just because you do not access your AdSense account? Think again. This time, consider these: GMail, Google Earth, Google Calendar, Google Search, Google Toolbar, Google Talk, Google Sitemap, Google Desktop, Blogger, and so on, and so on. With the wide range of services they provide, Google can trace the originator of most (or probably almost all) clicks.

Click Pattern 1
Oh, why this computer / IP address / person is so trigger-click-happy on this particular website but never click on the ads on other sites?

Click Pattern 2
And why is it that people accessing these sites direct (type-in URL or from bookmark) tend to be very active ad-clickers compared with those referred from search engine or other sites?

Click Pattern 3
And why the ad-clickers like to hit and run, compared with non ad-clickers that surf a few pages before leaving?

Click-Through-Rate (CTR)
Your CTR may range from 0.5% to 10%, but if it exceeds a certain point (probably around 10%), you are flagged.

Geo-Location
Used Urchin (Google Analytics) before? Then you should know that Google can trace traffics origin down to the small town. Different IP doesn’t mean much. Unless you site is really targetted to one small geo-point, a high number of clicks from nearby location will get you banned quickly.

Hardware address?
MAC address of the LAN card, modem, and router works almost like a fingerprint. I’m not sure if Google can track this, but probably they do. They have rocket scientist, remember?

Advertisers conversion rate
Ad click is one thing. But does it bring value to the advertisers? If none of the clicks on your site translate to conversion to the advertiser, you are in trouble. First the Smart-Pricing hits, then your AdSense account disabled.

Search Engine Ranking
Your website is not indexed on any search engine, not linked by any prominent website, but get consistently high traffic? That sounds like something is in play. Regardless of whether it is an adware-embedded software, spam, trojan clickbot, or intentionally installed click-exchange network, it doesn’t sound right.

Webpage design
How about the “click here” or “support us”? Google has the best search engine in the world. Is it really that hard to find those words?

Combo
Each of these detection methods might seem rather weak. But combine them together, and not many click-fraud can pass-through these filters. Even the smartest clickbot will have a hard time.

In short, it is almost impossible to cheat AdSense in the long term. Instead of spending time, money, and effort trying to outsmart Google, try these tips to improve your AdSense earning.

Disclaimer : I’m not working for Google nor in anyway know anyone inside Google. Google might or might not use these methods to detect click-fraud. I’d believe that they have much better detection mechanism.

How to Cheat Google AdSense

How to Cheat Google AdSense (and get your AdSense account disabled)

Face it. You come to this article probably thinking to find some ways to cheat Google, or to confirm whether some method you have on mind will work. Well, if you want to know how to cheat AdSense, here are the ways, focusing on the AdSense click-frauds. These covers from basic AdSense cheating techniques to the advanced class.

But before you proceed, you might need to know why you shouldn’t cheat Google (answer: you will get caught).

1. Basic clicker cheat

This is a noob. This guy knows almost nothing about web technology or network architecture. He clicks on his ads every time he has chance. It can be a few clicks to hundreds of clicks daily. Most likely he doesn’t even read the AdSense Program Policies and Terms and Conditions.

2. Proxy clicker cheat

She knows a thing or two about cookies and IP address. Or she doesn’t know, but somehow guessed that if she use the things called anonymizer, Google will not be able to trace her, because her identity is hidden. She may use anonymizer / proxy websites or specialized anonymous software like tor (The Onion Router).

3. Multiple computer clicker cheat

He knows that somehow Google will detect if the clicks are originated from his own computer. So he will try to even out origin of the clicks. He will recruit his friends, family members, relatives, neighbors, his cats, and his dogs on single mission: to click on the ads. He will also click on the AdSense ads when he is using the library computers, or his office workstation.

4. Software clicker cheat

Graduate to the next step is buyers of clickbots / click-bots. These are specialized robot software to click on AdSense ads. It will browse around your websites, clicking on the ads every few minutes. The more advanced ones will cloak the IP address too, so the website seems to be very popular worldwide. To cover the track, this clickbots will browse around the advertisers sites too while continuing its “click quest”.

5. Paid-clickers cheat

If you don’t like automated things, there is always other option for you. Just pay $50 dollars a month to the professional AdSense clickers. These are groups of highly specialized Internet surfers with office in the dark rooms in street corners of India, Pakistan, and China, helping AdSense account owner to earn good amounts of money before the AdSense account is disabled, that is. They will browse around your websites, clicking on the ads every few minutes. Because they use human eyes, they know which ads worth more. And to be more convincing they can click a link or two, or sign up free offers / newsletters on the advertiser sites.

6. Click-rings cheat

Network is power. So says many business gurus. Instead of taking things to their own hand, this people realize that they can join hands with those with similar goals and distribute AdSense clicks among themselves, the so called AdSense click-rings. Joining this click-ring network means that your website address will be made known to members, who will regularly browse the website and click on your AdSense ads. In exchange, you will also browse other members’ sites and click on their AdSense ads. The medium used varies. Some click-ring groups use mail-list for communications. Some are using bulletin boards/forum, Yahoo groups, or Usenet. IRC is another popular way. Slightly more complicated is specialized AdSense exchange software for collecting members website address and displaying others’ websites for clicking.

7. Other medium cheat

I have tens of thousands email address on my newsletter subscriber list. If I include AdSense ads on my newsletters, with 5% CTR, I can get a thousand clicks per one email. Not bad. Or I can pay someone to write some useful/nice/funny/cute toolbars or firefox extensions or screensavers that people can download and use for free, and display my AdSense ads there.

8. Visitor cheat

Simply putting “Visit out sponsors” or “Check out the ads above” on your website is cheating. This might not be very clear-cut cheat to some. But Google AdSense program policies has stated clearly, the only text allowed are “Advertisements” or “Sponsored List”

9. Spam cheat

This is the highest level all click-frauds, the Maestro of Fraudsters. She spams millions of emails regularly, offering to “satisfy your inner needs if you can help me check on the links on my website”. Of course, email is not the only way. What IRC and instant messaging (IM) are for, after all. She will look for unsuspecting victims, offering something too-good-to-be-true “if only they will visit the website and click on the links”.

10. Click-through-rate cheat

Whichever method(s) above used, there is one limiting condition: the CTR(click-though-rate). Any CTR that exceeds certain percentage (probably around 10%) will raise red flag in Google AdSense back room. To lower the CTR, the professional cheaters will create some pages on the same domain that attracts very high traffic. Some interesting freebies will sure do the tricks. AdSense code is pasted there, thus creating a very high page impressions. Whether or not the the ads are clicked does not matter anyway, because they are targeting low paying keyword that does not have much competition. The fake clicks are, of course, on where the big money is, the low traffic pages stuffed with high-paying keywords.

Disclaimer: I don’t say and don’t think that these methods will work. If you even need to read this article, there’s 99.999% chance you will get caught before you can even get your first paycheck. Your AdSense account will be disabled, and you get banned from ever applying for AdSense account again. To see what other ways you can do to get banned, see How To Get Banned From Google AdSense.

If you are not interested for getting banned, and just want to increase your AdSense earning, check out 100 Google AdSense Tips.