Important Terms used in Affiliate Marketing

You can make money online by different ways; out of that Affiliate Marketing is old and widely used method. Affiliate Marketing is nothing but to promote the other people’s products through our own website or blog. When our promoted visitor purchase product or take action as per requirement of merchant, we received some commission for that action. You must have some basic knowledge of primary words which are used in affiliate program. Here I am going share some which are widely used. If you know more, please put by commenting.

1) What is Publisher?

Publisher is an independent party that promotes product and services of an Advertiser on his/her own website or blog for commission on sales or leads.

2) What is an Advertiser?

Advertiser is a company that sells a product or services online, accepts payments and fulfills orders.

3) What is Text Ad Link?

This is the HTML code supplied by the Advertiser to promote the product. This link describes the product information by TEXT.

4) What is Banner AD Link?

This is the HTML code supplied by the Advertiser to promote the product. This link describes the product information by picture.

5) What is ASP (Application Service Provider)?

APP is an online network which is accessible through the Internet. It is quickly integrated with other Website and services. It doesn’t require installing any software.

6) What is Commission Pay Out?

Is an amount received by Publisher for some quantifiable action, taken by your redirected visitor.

7) What is CPA?

CPA is the metric for online advertising where a rate is set for every action that is taken by user.

8) What is CPM?

CPM is the metric for online advertising where a rate is set for every thousand impressions.

9) What is EPC?

EPC is the exclusive metric of the CJ Marketplace that illustrates the ability to convert clicks into commission.EPC is published in two forms, 7-days and 3-months.

10) What is conversion rate?

This is the percentage of visitors who takes a desired action. The action may be inform of sale or subscribe for newsletter etc.

11) What is performance-based marketing?

This is another type of marketing where Advertiser pay for action taken by consumer as they occur on the Internet, rather than paying upfront for advertising space. Any type of revenue sharing program where Publisher receives a commission for generating a lead or sales for an advertiser known as PERFORMANCE-BASED MARKETING.

12) What is Impression?

An impression is nothing but the viewing of an advertising banner, link, or product on Internet.

13) What is Click-through?

It is also called as CLICK. It refers to the action a consumer takes when they are referred from one website through link or banner and is taken to another website.

14) What is Click-Through ratio?

Click-Through ratio is the percentage of clicks for the number of advertising impression displayed.

15) What is Long Form of CPA, CPM, and EPC?

(a) CPA= Click Per Action.

(b) CPM= Cost Per Thousand Impressions.

(c) EPC= Average Earnings per 100 Clicks.