The AdWords Campaign Experiments (ACE) service has been updated to allow users to try out and measure the impact of different types of text and display commercials.
Google launched the free tool earlier this year, giving companies employing pay per click services the option to carry out tests on keywords, ad groups, placements and bids.
It has now included ads on this list, offering the ability to trial different headlines, calls to action, display URLs and commercial text.
Gordon Zhu, a member of the Inside AdWords team, explained: "You can compare statistics for experiment versus control traffic and receive statistically significant results, which tell you with confidence whether your experimental changes improved your performance."
ACE was rolled out across the world by Google in September following a successful trial of the service in the US.
The search engine said at the time that ACE should prove useful to companies which are considering making changes to their keyword list.
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